Saturday, January 9, 2016

A RootsTech Marketing Trio

A RootsTech 2016 Marketing Trio

February 3, 2016, 11:30 AM at the RootsTech Innovator Summit in Salt Lake City, Utah.

RootsTech Innovator Summit - Guerrilla Marketing

I am excited to partner with two ladies I admire in the genealogy world, Lisa Louise Cooke and Allison Dolan. As a trio we will be hosting a panel during the Innovator Summit portion of RootsTech 2016.

Lisa Louise Cooke, of the Genealogy Gems and Allison Dolan, with Family Tree Magazine and myself will be sharing our top tips and best practices of guerrilla-style marketing.

"Guerrilla Marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend." 1
"Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results." 2
"Guerrilla Marketing was made for small business owners. It requires creativity, flexibility and a willingness to take a little risk. The one thing it doesn't take is a big budget." 3

Do you recognize the pattern? Guerrilla marketing strategies are focused on low financial input leading to a large financial gain. Lisa, Allison and I will share our thoughts on how you can gain the most from your marketing time with little to no marketing dollars.

You can visit the landing page Lisa is hosting here. Wait until you see what Genealogy Gems has in store for RootsTech 2016! Outta the ballpark is all I can say! From that same landing page you can download my bonus handout as well. 

The Genealogist's Marketing Sourcebook Facebook Group

I hope to see you in our session, the exhibit hall or maybe in the Family History Library. If you can't make RootsTech 2016, please join my Facebook Group The Genealogist's Marketing Sourcebook, where all we talk about is marketing for the genealogy entrepreneur, small business or society.

1. Wikipedia Guerrilla Marketing,, 1/08/2016.
2. What Is Guerrilla Marketing?,, 1/08/2016.
3.,, 1/08/2016.